As part of a hypothetical Día de Los Muertos (Day of the Dead) festival project, I designed a cohesive set of icons, signage, and a map to enhance the attendee experience. The icons represent the festival’s main activities: family gatherings, visiting and decorating altars, sugar skull decorating, and music festivities. All elements were thoughtfully integrated throughout the festival as part of the overall branding, creating a unified and engaging visual environment for visitors.